If you have an online business, you know the importance of building a Brand.
Your online business is a brand built on passion, good planning, and meeting strategic goals.
If you are going to be successful, it’s the business role model to follow.
The Business Brand
Traditional concepts of business and marketing are based on the idea of establishing a brand profile – logo, tagline, visual image, and ad copy. The game is to instill in the minds of customers the qualities of a brand by making it memorable.
You treat your online business the same way. You have a memorable brand with a specific website design and logo. You have a defining color scheme and recognizable font styles and sizes. Most important of all, you have valued content and a proven ad copy format.
There’s only one problem. Your audience is no longer totally brand loyal.
As businesses become successful, they tend to continue doing what made them successful. They are slow to change and would rather rely on what works than venture into something new.
Many times they miss the trending changes. Or, they don’t believe it will undermine their brand.
Who would believe that Sears, Kmart, and JCPenney could be close to failing?
Well, you might think your online business isn’t the same as a big name business. What happens to them doesn’t affect you. Or, does it?
The Private Label Trend Affecting Your Online Business
Are you missing a trend that could affect your online business success?
Here’s a success secret out of the pages of the Warren Buffett playbook. Buffett credits part of his financial success to reading extensively across the economic spectrum looking for trends and growth opportunities.
Yes, I know you don’t have time to do that. But, I do know that you have a natural amount of human curiosity and do check out the larger media news stories. All it requires is to keep an eye out for the unexpected and the unusual business news.
Scrolling through my newsfeed, this caught my attention.
Private-label attire in aggregate is now a bigger seller in the U.S. than any single apparel brand.
Being a brand conscious buyer for many years, this makes no sense. It’s always about the brand.
Well, the trend has been identified and “the brand” is slipping.
Here’s an Amazon private label trend to pay attention to.
- Amazon has its own private label clothing brand besides others it features.
- Brand-like quality is important, but Amazon’s greater concern is for “customer satisfaction” and “five-star reviews.”
- In terms of US apparel and footwear sales, Amazon is set to become the second largest seller this year.
- Amazon customers are more likely to do a generic rather than a brand name search.
- Amazon sales are booming in the underserved market of plus sizes.
- Amazon finds millennials customers are shifting the market.
- less conscious about logos and the latest fashions
- looking for “fit and function” and free shipping
- willing to “… buy anything from anywhere at any price point …”
What Does Private Label Mean for Your Online Business?
Big retailers never envisioned their brand loyalty would erode. And, neither did shopping malls see themselves empty.
If you built your online business on the brand identity you originally envisioned, your days may be numbered too.
Maybe it's time to consider acting like a private label. Click To TweetAre you paying enough attention to customer satisfaction and good testimonials?
Does your content contain SEO generic terms, as well as, specific keywords?
Are you ignoring an underserved part of your market?
Are you missing out on millennial sales?
The smart businesses are beginning to turn to Amazon for sales and distribution. If your online business is already partnering with Amazon, you’re a step ahead. If you’re not, then it’s time to get on the trending Amazon bandwagon.
And, if you want to continue to stay memorable, watch your business news feed for new trends you can take advantage of.
Is there a place for Amazon in your business?
Resource: https://www.bloomberg.com/news/articles/2017-12-11/the-retail-apocalypse-is-fueled-by-no-name-clothes
This is the first time I am hearing about this. I have written a book which I am really finding difficult to market so that you have opened new doors of ideas for me. Thanks so much for sharing.
It’s always nice to hear that something you’ve written has opened the door to new ideas. Good luck and keep us posted on your progress.
Thanks for the food for thought, Joyce. I’ve been looking at my brand with new eyes as I bring more of my creative life and art into my coaching practice. As I work on updating my brand, it may be a good time to look closer at this as well.
I’m glad to hear that you found this of interest, April. Things are changing in ways that we never imagined, and it’s always good to check out the possibilities and see if they can help us.
This is a new concept to me Joyce. I’ll have to look at this. I do publish my books on CreateSpace (Amazon) and then I buy them and take them to our locally owned bookstore, Auntie’s Bookstore which I see as the Soul of Spokane to do events. I have an international audience which I love but also encourage people to buy locally. I love millennials and look forward to the shifts in the world that they will be making. I really appreciate your wise blogs!
This is what I love about this technology – there are so many different ways we can reach an audience. And, yes, we need to think about the millennial market as well.
Interesting. Thanks for bringing this to my immediate awareness Joyce. I have been contemplating ‘different’ ways to support women and bring my services to the market – the ones that really need me. I feel part of my market might be over on Amazon…hmmm……
Teres, this is exciting that Amazon may be a new market for you.