Why would you want to introduce uncertainty in your sales message? It doesn’t make sense. Isn’t the idea of sales copy to instill a level of confidence and certainty so potential buyers are motivated to purchase? We want to believe we are motivating buyers to … [Read more...]
Why you and your brain hate business uncertainty
Nothing upsets us more in business than uncertainty. No matter how many years of experience or if you’re just starting out, uncertainty is an unspoken demon. Business uncertainty is the worst because so much about our business depends on positive outcomes. To be uncertain has … [Read more...]