How does one become a confident woman blogger? There’s a lot of talk about how to become a confident woman, but not a confident woman blogger. The Challenges to Being a Confident Woman Blogger For us women bloggers, our confidence is challenged by our insecurities with every … [Read more...]
Perennial women are your new market
Perennial women are not women who grow perennials. If your target market is women, especially the midlife or older woman, then your marketing strategies are probably out-of-date. There's a whole new way to reach your target audience. When it comes to traditional marketing, … [Read more...]
Using the power word “because” in your business
As Internet entrepreneurs, we often encounter the power word "because." When someone says, “Why do you spend so much time and effort, wouldn’t getting a job be easier?” we’re in "fight mode" with all of our because reasons. we want our own businesses we want to … [Read more...]
Five marketing lessons from women who decide differently
One of the conundrums in marketing is to figure out what are the deciding factors that will get a buyer to actually buy. A lot of behavioral and psychological research has already gone into understanding on a retail level how men and women shoppers decide … [Read more...]
How to be part of the shift to feminine leadership
If you ever wanted to raise your leadership profile, you don’t have to wait for the glass ceiling to crack totally open. There’s a crumbing from within that’s creating an open door for the growth of feminine leadership. Authors of The Athena Doctrine: How Women (And The Men … [Read more...]
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