The hard cold reality is that 90% of what you write is not memorable enough to get your reader to respond to your call to action. That’s a rather bitter pill to swallow. Up to this point, you believe you’re doing everything right. You write attention grabbing … [Read more...]
8 Areas You Have Productive Control Over
If you’re an online entrepreneur with a website, are you totally in control? Are you the jack-of-all-trades type or the face of your site while others manage all that techie stuff? One of the tenets underlying the idea of business success is the need to be … [Read more...]
Before You Stress Out Your Productivity
Being an online marketer and blogger means productivity it at the top of your list. You’re committed to creating content, marketing copy and various forms of content delivery for products and services. Not only is it a full-time job but it’s also … [Read more...]
Why Use Uncertainty in Your Sales Copy
Why would you want to introduce uncertainty in your sales message? It doesn’t make sense. Isn’t the idea of sales copy to instill a level of confidence and certainty so potential buyers are motivated to purchase? We want to believe we are motivating buyers to … [Read more...]
Don’t Let Business Decisions Depend on Granite Countertops
Are you letting granite countertops guide your business decisions? In the decision process, there’s usually a deal breaker. It’s the one thing that you "must have," and if it’s not there you’re ready to walk away. For a lot of home buyers, it’s … [Read more...]