As online entrepreneurs, we spend our fair share of time staring at a blank screen before we start to write. While doing so, my mind wandered off wondering where the idea for my online business came from. It became clear my business actually started in kindergarten. The exact … [Read more...]
Do you need an elevator pitch for your brain?
If you're in the business world, you know you need an "elevator pitch." It's a necessary social convention where strangers meet and briefly explain to each other who they are and what they do. The elevator pitch got me thinking about how inept we are when it comes to … [Read more...]
Where to find customer language
Customer sales increase when you speak customer language. No longer can you rely on sales copy to logically explains what your product or service is or the great benefits you provide. Chances are your competition is out there already with similar offers. That means all of you … [Read more...]
When Female Business Brains Leave
Well trained professional women are leaving the IT (information technology) profession despite the fact industry expectations of a 22% increase in jobs in the next ten years. According to Marsha Walton, a former producer of science and tech for CNN, the IT industry is … [Read more...]