Are you letting granite countertops guide your business decisions? In the decision process, there’s usually a deal breaker. It’s the one thing that you "must have," and if it’s not there you’re ready to walk away. For a lot of home buyers, it’s … [Read more...]
Do you let Ben Franklin make your decisions?
In response to last week’s post about 10 Brain Reasons for Delaying a Decision, a number of readers mentioned using the Ben Franklin Pro vs Con list. This is the most common and easiest strategy used to finalize decisions, including those where choices may be difficult or … [Read more...]
10 brain reasons for delaying a decision
Our brain starts off life with a number of features, but a complete decision system is not included. What we get is a rudimentary program for basic urges - I want and I don’t want. The rest of the decision template is left for us to encode ourselves. As we gain more and more … [Read more...]
Before You Decide to Buy the Next Great Marketing Tool
Is your inbox overflowing with emails promoting the next great marketing tool for your business success? Of course it is! Sometimes it can be a tough when it comes to deciding to buy or not-to-buy, and yet other times you're easily persuaded by and of these good reasons — … [Read more...]
Five marketing lessons from women who decide differently
One of the conundrums in marketing is to figure out what are the deciding factors that will get a buyer to actually buy. A lot of behavioral and psychological research has already gone into understanding on a retail level how men and women shoppers decide … [Read more...]
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