If we want to be tech savvy, we have the brains to do so. Not all of us want to be tech savvy and that’s okay. However, not everyone is comfortable with those who are tech savvy. Recently, at a conference AI (Artificial Intelligence) and VR (Virtual Reality), leaders were … [Read more...]
Why the brain likes the Facebook like button
You've been trained to respond to the Facebook like button just like Skinner’s rats were trained to respond with a food pellet reward. Facebook may have had a more noble idea in mind when they created their “Like” button, but the food pellet principle still applies. Each time you … [Read more...]
How to reach your reader’s brain.
As online entrepreneurs, we spend our fair share of time staring at a blank screen before we start to write. While doing so, my mind wandered off wondering where the idea for my online business came from. It became clear my business actually started in kindergarten. The exact … [Read more...]
50 Expectations Online Customers Have Before They Buy From You
As a woman entrepreneur marketing online, you have most likely two major expectations about customers. First, there’s a sizable customer base you can market to. Second, your program has the potential to turn many into satisfied customers wanting to buy more. On the other hand, … [Read more...]
Using the power word “because” in your business
As Internet entrepreneurs, we often encounter the power word "because." When someone says, “Why do you spend so much time and effort, wouldn’t getting a job be easier?” we’re in "fight mode" with all of our because reasons. we want our own businesses we want to … [Read more...]
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