What Entrepreneurs Expect Entrepreneurs expect there’s a sizable potential customer base interested in their product or service they can market to. They expect their products and services will satisfy the expectations of potential customers. And, then they expect to turn … [Read more...]
Customer needs or wants – which creates more profits?
Figuring out whether your potential customer needs or wants your product or service may seem irrelevant since the terms are commonly interchanged. However, entrepreneurs who know the difference between needs and wants more easily optimize profits and turn potential customers … [Read more...]
Turning potential customers into customers who want more
How does an entrepreneur turn potential customers into customers who want more? Business strategies will focus on a bevy of marketing techniques, with a mantra of getting them to know, like and trust you. But, is that enough to turn potential customer contacts into … [Read more...]
Are you deciding on the wrong business goals for 2014?
This smart decision for business goals almost got away. Well, actually it did. It wound up with the other 586 emails in trash. But when my brain reminded me of its decision-making value, I quickly retrieve it. (Nothing like being saved from not hitting the trash delete … [Read more...]
How to be part of the shift to feminine leadership
If you ever wanted to raise your leadership profile, you don’t have to wait for the glass ceiling to crack totally open. There’s a crumbing from within that’s creating an open door for the growth of feminine leadership. Authors of The Athena Doctrine: How Women (And The Men … [Read more...]