One of your target goals in business is to convert as many of your potential customers into loyal customers. Creating customer loyalty has always been the golden rule of marketing. But, the nature of loyalty is changing, and here’s why you might want to start updating your … [Read more...]
How to Personalize a Potential Customer
The only thing you know about your potential customer is a name, an email address and their willingness to give you both in exchange for your free offer. You are two people separated by unknown distances, unlikely to ever cross paths and are only connected thru an invisible, … [Read more...]
Start potential customers off with a customer experience
I agree with you marketing to potential customers is a challenge. Your focus has been on creating a great product, having a solid marketing plan and providing responsive customer service. And now, you’re hearing that you also need to create a customer experience! You’re not … [Read more...]
When potential customers don’t buy
Your email list is made up of customers who’ve already purchased from you and potential customers who have as yet to purchase. Both made a conscious decision to subscribe to be on your list. Both most likely downloaded your free offer, attended one of your free webinars … [Read more...]
21 Expectations from Your Potential Customers
To be a successful entrepreneur in today’s marketplace, it’s not enough to create and offer a great product or service that satisfies needs and wants. You also need to fulfill the expectations of your potential clients before they are ready to become paying customers. Many of … [Read more...]