Do you have a business logo? When starting out, it’s customary to create a logo image to identify your business. A logo is your visual shortcut so viewers automatically know it’s you and not the other guy. Logos, however, are more than recognition images … [Read more...]
Perennial women are your new market
Perennial women are not women who grow perennials. If your target market is women, especially the midlife or older woman, then your marketing strategies are probably out-of-date. There's a whole new way to reach your target audience. When it comes to traditional marketing, … [Read more...]
Too hot for the creative mind
I was on the phone recently with a woman who was bitterly complaining that it was too hot. Knowing that she's in the MidWest and I’m in the SouthWest, I was curious to know if she was experiencing the same heat wave. When she told me her hot was 86 degrees, I was ready to get on … [Read more...]
Is Your Business Brain Headed for Burnout?
You might think that one of the advantages of having an online business is the escape from career burnout. You finally have control over your life to set your own schedule, make decisions, and follow your passion. Do you really? Or, are you trading one form of burnout … [Read more...]
The Mommy Brain Advantage in Business
Actually, every business should be celebrating Mother’s Day more than us. Not in the sense of cashing in on Mother’s Day celebrations or guilt. But rather, how the mommy brain brings advantageous skills to the workplace. Usually, the mommy brain is viewed as this state of … [Read more...]
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