To be a successful entrepreneur in today’s marketplace, it’s not enough to create and offer a great product or service that satisfies needs and wants. You also need to fulfill the expectations of your potential clients before they are ready to become paying customers. Many of … [Read more...]
10 Things Entrepreneurs Can Expect from Potential Customers
What Entrepreneurs Expect Entrepreneurs expect there’s a sizable potential customer base interested in their product or service they can market to. They expect their products and services will satisfy the expectations of potential customers. And, then they expect to turn … [Read more...]
Customer needs or wants – which creates more profits?
Figuring out whether your potential customer needs or wants your product or service may seem irrelevant since the terms are commonly interchanged. However, entrepreneurs who know the difference between needs and wants more easily optimize profits and turn potential customers … [Read more...]
Turning potential customers into customers who want more
How does an entrepreneur turn potential customers into customers who want more? Business strategies will focus on a bevy of marketing techniques, with a mantra of getting them to know, like and trust you. But, is that enough to turn potential customer contacts into … [Read more...]
Strategy tip for taming problematic clients and customers
Strategy tip There are all sorts of experts to turn to for advice and guidance when it comes to problematic clients and customers. However, maybe it’s time to step out of the expert’s field for a moment and into the horse arena. Janice Terra is The Lady Horse Whisperer. She … [Read more...]
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