For any new online marketer, the holy grail is to find a niche market and attract ideal clients. The ideal client represents not only the person with a problem that your product or service solves, but also one with specific qualities and characteristics of a lifestyle, … [Read more...]
Are your business goals a he or a she thing?
When it comes to successful business goals there’s always been this gender question. Are female owned businesses as successful at meeting business goals as their male counterparts based on rate of business failures and lower business performance? Criticism points out this is … [Read more...]
Your business mission, should you choose to accept
When's the last time someone asked you “what’s your mission statement?” However, when asked “what do you do?” you’re ready with a minute or less elevator pitch, or a snappy logo and business name that says it all. And, for all others there’s your LinkedIn bio and your … [Read more...]
The I Love Lucy Mindset
Quite by accident, an email revealed the secret to a I Love Lucy mindset. It’s a longer post than usual, but hang in there. It’s worth it. The original black and white televised I Love Lucy show only ran from 1951 until 1957. Fifty-five years later in 2012 it was “voted as … [Read more...]
Is your achievement mindset bogged down by goals?
Our culture is saturated with an achievement mindset where progress is measured by being bigger, better, scoring higher, or surpassing last year’s record. It’s a given that the magic to achieving life’s success resides in this mindset of improvement goals, or does … [Read more...]
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