Are you letting granite countertops guide your business decisions? In the decision process, there’s usually a deal breaker. It’s the one thing that you "must have," and if it’s not there you’re ready to walk away. For a lot of home buyers, it’s … [Read more...]
Women online – which one is yours?
One of the advantages you have as a woman online marketer is being able to relate to other women online. Since men are still working on what women want, you are uniquely positioned to market to this audience. Our best understanding of this audience covers published … [Read more...]
Security Messages Your Brain Ignores
It’s estimated that 90% of the time you’re ignoring the security messages that pop up on your screen. Of course, messages that do get your immediate attention are the ones when it's too late. Those doing website repair will confirm that viruses and hacking are a major part of … [Read more...]
Three techniques for those resisting client success
One of the problems when it comes to client success is the failure to succeed in programs we know can generate successful outcomes. It’s not our job to make a client successful, but rather to give them the tools and knowledge they can use to create success. … [Read more...]
How to increase client success when they don’t want to
As a content marketer, do you take client success personally if a client rejects your advice, fails to complete your program, or complains they didn’t get what you promised? Maybe you write them off as a difficult or uncommitted client. Or, do you torture … [Read more...]
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